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Reputation Matters


Daniel O’Mahoney talks about the launch of Reputation Matters

The reputation of business is in need of repair.

I am therefore delighted that our campaign to raise the profile of corporate reputation in the North East of England is now underway. Reputation Matters launched today through the business pages of the Newcastle Journal newspaper and I hope it proves to be a fantastic platform for companies to showcase themselves to the rest of the world.

Reputation Matters is supported by Bradley O’Mahoney, Newcastle University Business School and the North East Chamber of Commerce. We want employees, suppliers, customers – indeed any stakeholder – to nominate a company or organisation they feel deserves recognition for the way in which it conducts business and the efforts it puts into building great relationships with those it deals with.

Reputation is, after all, not how we see ourselves, but the opinion that others form about us.

We are not looking just at well-known brands. We want to highlight both large and small firms, those operating in niche markets that most people have not come across and those that may have been in business only a short time, but who clearly understand the need to build their reputations.

There are still some companies – and we see examples of them almost every day in the media – who clearly do not consider the impact to their reputation from the actions they take. Sadly, it’s often those same companies that wonder why their sales activity has so many peaks and troughs that it resembles a mountain range and why they seem to have an employment policy that has all the characteristics of a revolving door.
This campaign, however, is to highlight the positive and I would encourage you to start nominating and let’s show the world what great companies we have here.

To find out more about Reputation Matters and to enter our on-line survey, please go to

If you know a company that you believe should be nominated as part of the Reputation Matters campaign, then write to (in 150 words)

2 Comments leave one →
  1. 10/03/2010 5:37 pm

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!

  2. 19/03/2010 3:38 pm

    Hi Daniel

    Long time no speak! Lovely initiative this and food for thought for us. We too are trying to get this talked about. Still working with Warbies on this area and pitching to one or two clients to do stakeholder auditing. We are doing seminars and have set up a Reputation Forum and just appointed someone to get us launched and marketed in next few months – been going quietly for c 12 months. Still got Souters – and motoring on with that. Been working with a business coach since November – she has made a big difference to how we are running things and our approach to nbd – leads, leads, leads!! Be good to catch up again some time. Definitely look at this as an option – perhaps with the MEN. Best wishes

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